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It May Have Gone Viral, But Is it Learning Content?

Barry Nadler Leave a Comment

At ATD ICE 2015, I had the experience of having a video go viral and it was intriguing to me.

viral
I did not set out to create a video that got almost 100% viewership and deeply connected with my viewers. It just happened by happy accident.

I had been part of a team that was planning an Instructional Systems Design program for our local ATD chapter and one of my discussions was around the topic “ISD is Dead”.

I love doing stuff like this! It ruffles feathers, gets people defensive, and starts a real conversation about a topic. My true purpose was to discuss how traditional ISD has evolved to meet the various types of media in which we deliver eLearning content.

As this situation played through, it seemed that it was a prime example of what I was trying to describe and intended to use it as a case study.

This video is obviously a piece of informational content, so let’s start there.

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My Experience With Viral Video at ATD ICE 2015

Barry Nadler Leave a Comment

On the Thursday of Pre-conference certification programs for ATD ICE 2015, I was working with my Volunteer Co-Chair to set up the Volunteer Office to be ready for volunteers from around the world, who would be showing up, starting on Saturday. We had about 200 Volunteers registered to assist us.

As Kristina Grant and I were walking the conference center once again to get to some remote location to deliver something or check on our volunteers working in the certification program events, I made an off-handed remark to her.

“We should do a video showing how far of a walk it is from the parking area to the volunteer office.”

Her response was “Really? I don’t want to do that.”

After some convincing that it would be fun, her and I set forth to create the simple video that would make me a viral sensation to our 200 volunteers.

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