My clients are starting to expect more and more videos of software demonstrations. Interestingly enough, the sales teams are also asking for videos, but of a different type. Lastly, my department is also starting to ask for marketing-style videos that introduce clients to our various services.
VIDEO IS BECOMING EXPECTED
It should be fairly obvious to most Instructional Designers and eLearning developers that video is becoming a desired content medium because our capability to deliver various types of media has become stronger and sites like YouTube become a more prevalent as a way to deliver training content. Learners like seeing faces, watching processes, and being entertained.
At Learning Solutions, this was one of the primary discussions that was happening. When should you use video? How do you create these videos? How long should these videos be? What role does “interactive video” play in your training delivery?
We can’t really ignore this medium for much longer. Development costs used to be one of the primary barriers. Another barrier was the skills needed to edit video. A third barrier might be how to deliver these videos to your customers. Most of these barriers have now been removed.