At ATD ICE 2015, I had the experience of having a video go viral and it was intriguing to me.
I had been part of a team that was planning an Instructional Systems Design program for our local ATD chapter and one of my discussions was around the topic “ISD is Dead”.
I love doing stuff like this! It ruffles feathers, gets people defensive, and starts a real conversation about a topic. My true purpose was to discuss how traditional ISD has evolved to meet the various types of media in which we deliver eLearning content.
As this situation played through, it seemed that it was a prime example of what I was trying to describe and intended to use it as a case study.
This video is obviously a piece of informational content, so let’s start there.